Yesterday i was invited to Van der Valk Airport Hotel. More than 350 visitors came to Düsseldorf to join the first Online Kongress 2010 of the Rheinische Post. I proudly have to thank M. Brillen and K. Struck for the personal invitation and the really warm welcome. 

(photo: launch break)

My friend Marcel joined me there and both we were excited about what the Kongress would be like. In general we passed a lot of Kongresses in the past and therefore we actually can give good or negative points to the contents, the organisation and so on... but Online Kongress 2010 we enjoyed definitely. It was all done well and despite the fact that I know a lot about Online Marketing there were some new aspects from speaking experts I was thinking about deeply.

So Frank Dopheide (Chairman, GREY), had the opening-keynote. Frank is a godlike speaker and really knows how to catch his audience. It's quite simple, but it has relevance and impact. And he speaks with passion and humor. Passion you feel. Just the right balance. He talked about emotional value and the replacement of each product in this world. He spoke about the change in advertising due to the internet-revolution. And the need of rethinking in marketing.
After his speech Frank left very early. But i catched him in the entrance while he waited for being fetched by taxi. I shortly asked about his further steps in career and that i'm interested in identity marketing as he mentioned in press as well. I hope that I'll find the time to write down my aspects of identity marketing in the near future (before christmas 2010!); i will post it here. Frank and I will meet again.

Later on we joined the "panels". There were some speaking experts for different subjects you could choose. We joined "Mobile" (heiko schwamb, YOC) and "Social Media" (KPMG). I was disappointed about the guys from KPMG. Maybe the content of their speech was okay (but there were intensive discussions though..), but such a boring presentation. I ever thought people from organisations like KPMG are thrilled to best speaking and to perform well in front of an audience. Nevertheless... Social Media is at odds all the time - i will track the development at aijko.

Rheinische Post will send out USB sticks with all the presentation slides which had been presented. If you are interested as well, just drop me a message.

I even will connect with people like Prof. Dr. Heinemann (Hochschule Niederrhein Krefeld) or Rainer Kunst (KunstundKollegen). Maybe we can initialize some professional but kickin' projects in the context of marketing.

Stay tuned

Thank you M. Brillen from RP media for inviting me to "Düsseldorfer Online Kongress 2010" on November 18 at the Van der Valk Airport Hotel. Who is interested in attending me? There are no tickets left, but I take you with me, so just drop me a line!

Here is what Rheinische Post says about the event:

"Längst greifen die verschiedenen Werbemöglichkeiten in den Bereichen Print und Digital ineinander über. So eröffnen sich neue und interessante Perspektiven. Online-Marketing bedeutet, neue Märkte zu erschließen, Zielgruppen gezielt und effektiv anzusprechen und am Puls der Zeit zu bleiben. Entdecken auch Sie die Chance, die das Internet für Ihre Werbung bietet. Erfahren Sie auf dem „Düsseldorfer Online Kongress“ in Vorträgen alles, was Sie über die verschiedenen Online-Werbeformen, Suchmaschinenoptimierung, Social Media, E-Commerce, Video und Mobile wissen müssen."

I just checked the speaker list and i guess it will be good to be there. You can track the on-going here. I would be glad to speak to Frank Dopheide (Chairman GREY) and talk to him concerning his upcoming change-over to Commarco and Prof. Dr. Sven Pagel (FH Düsseldorf) in terms of web-usability and motivations supporting me at a group of junior experts. A full list of the speakers is to find on this page.

In general the Online Kongress 2010 is no meet up with a bulk of experts, but a possibility to connect with people out of my branch. Probably i wouldn't have decided to check-in if i weren't invited (the ticket is about 70 euro). But as an agency leader i want to collect further know-how for our clients, especially in the subjects mentioned above.

So do you join me?

 

Credits: Picture (Frank Dopheide, RP media)