Yesterday i was invited to Van der Valk Airport Hotel. More than 350 visitors came to Düsseldorf to join the first Online Kongress 2010 of the Rheinische Post. I proudly have to thank M. Brillen and K. Struck for the personal invitation and the really warm welcome. 

My friend Marcel joined me there and both we were excited about what the Kongress would be like. In general we passed a lot of Kongresses in the past and therefore we actually can give good or negative points to the contents, the organisation and so on... but Online Kongress 2010 we enjoyed definitely. It was all done well and despite the fact that I know a lot about Online Marketing there were some new aspects from speaking experts I was thinking about deeply.

So Frank Dopheide (Chairman, GREY), had the opening-keynote. Frank is a godlike speaker and really knows how to catch his audience. It's quite simple, but it has relevance and impact. And he speaks with passion and humor. Passion you feel. Just the right balance. He talked about emotional value and the replacement of each product in this world. He spoke about the change in advertising due to the internet-revolution. And the need of rethinking in marketing.
After his speech Frank left very early. But i catched him in the entrance while he waited for being fetched by taxi. I shortly asked about his further steps in career and that i'm interested in identity marketing as he mentioned in press as well. I hope that I'll find the time to write down my aspects of identity marketing in the near future (before christmas 2010!); i will post it here. Frank and I will meet again.

Later on we joined the "panels". There were some speaking experts for different subjects you could choose. We joined "Mobile" (heiko schwamb, YOC) and "Social Media" (KPMG). I was disappointed about the guys from KPMG. Maybe the content of their speech was okay (but there were intensive discussions though..), but such a boring presentation. I ever thought people from organisations like KPMG are thrilled to best speaking and to perform well in front of an audience. Nevertheless... Social Media is at odds all the time - i will track the development at aijko.

Rheinische Post will send out USB sticks with all the presentation slides which had been presented. If you are interested as well, just drop me a message.

I even will connect with people like Prof. Dr. Heinemann (Hochschule Niederrhein Krefeld) or Rainer Kunst (KunstundKollegen). Maybe we can initialize some professional but kickin' projects in the context of marketing.

Stay tuned